Marketing Fundamental Essay Example | Topics and Well Written Essays - 2500 words

Marketing Fundamental - Essay Example Porter's Five Forces analysis helps the marketer to contrast a competitive environment. It has similarities with other tools for environmental audit, such as PEST analysis, but tends to focus on the single, stand alone, business or SBU (Strategic Business Unit) rather than a single product or range of products. TESCO is UK's largest retailer, having around 1900 stores in UK alone and more than 2700 stores employing over 370,000 people worldwide, with group sales crossing m 37,070 worldwide at the end of financial year 2005. An international retailer of food, non-food and retailing services, Tesco currently operates in the China, Czech Republic, France, Hungary, Japan, Malaysia, Poland, Republic of Ireland, Slovakia, South Korea, Taiwan, Thailand, Turkey and the UK. Michael Porter's Five Forces have become a yardstick for assessing industry profitability. They are; Customers' bargaining power: Buyer power acts to force prices down. I apples are too expensive in Tesco, buyers will exercise their power and move to Sainsbury. Fortunately for Tesco the market has a disciplined approach at the moment which stops the competitors from destroying each other in a profit war. Growing competition within the retail supermarket has forced TESCO to diversify in many other areas and products including overseas ventures. While it is true that nearly 80% of group sales and profits come from the UK business, it is equally true that the buyer now has more options in the form of Asda/ Wal-Mart and Sainsbury. Suppliers' power: This is the power wielded by suppliers demanding that retailers pay a certain price for their goods to sell. Large supermarkets like Tesco have the overwhelming advantage over the small shopkeepers - they dictate the price they pay the supplier (while the small shopkeeper has to make adjustments as demanded by suppliers) If the supplier does not reduce the price, they will be left with no retailers to sell to, Tesco and the other large supermarkets will have all the customers. Tesco buys its own brand products from suppliers. All products are supplied to Tesco in a finished state. The suppliers buy the raw materials for their products from a variety of other suppliers, producers, growers or farmers and then process the product in some way to produce the finished product that Tesco sells. So, Tesco does not buy directly from any primary producers, growers or farmers. But now there is a general perception gaining the ground that it is squeezing the value out of its su pply chain. For the moment this might not matter to its customers and shareholders who, it seems, are happy enough with its "pile it high, price it low" approach. But the supermarket chain needed to look at positioning itself so that, if perceptions did start to change significantly, it did not get its fingers burnt. Competition: Holding a number one position in the retailing business in UK for quite a while a now, TESCO has started feeling the heat of growing competition from the likes of ASDA and Sainsbury the number two and three respectively. As of June 2006, Tesco has 31.1% of the UK grocery market while

Catcher in the Rye Essay Example | Topics and Well Written Essays - 1000 words

Catcher in the Rye - Essay Example They keep themselves hidden in order to attain their wants or in order to be benefitted in every situation. One of the reasons why Holden calls Pency Prep phony is the advertisement in various magazines as stated in the passage above and their steak for dinner every Saturday that when parents come on Sunday they will ask their children what they had for dinner and they would answer steak, when in fact their steak is a hard slab piece of meat that nobody wants to eat (Saliner19). One of Holden’s struggles in life is the death of his younger brother Allie. His brother Allie, who He loved dearly died due to leukemia. Holden described him as the nicest person he knew, who never gets mad regardless of the fact that he had red hair which is known to be related to bad temper. He also described him as the most intelligent in their family, fifty times more intelligent than he was. Holden cannot cope with the lost of his younger brother due to leukemia that is why his life seems like a mess. He had been to four schools before and faces expulsion due to having failing marks in four out of his five subjects without worrying about them. Game, my ass. Some game. If you get on the side where all the hot-shots are, then its a game, all right--Ill admit that. But if you get on the other side, where there arent any hot-shots, then whats a game about it? Nothing. No game (Salinger 5). The above passage expressed by Mr. Spencer to Holden during their talk before Holden left Pency. Life is a game where you have to follow the rules; you have to follow the norms and the laws. In order for you to succeed you have to go mainstream, face the things and problems that life brings you because it will make you a better person in the process. You have to fight your way, exert your best effort and struggle hard to win. If you stop fighting and just stand in one corner, doing nothing, life will eat you